Free Standing Inserts

Print Display Advertising         Free Standing Inserts         Digital Media Buying         Direct Response         Newspaper Polybags

76% of consumers prefer to receive free standing inserts in their newspaper

ITM delivers a turnkey plan including both media planning and production. Our sophisticated planning, mapping and data analysis ensure seamless delivery of multi-market Free Standing Insert buying.

FSI Advertising delivers your product front and center to the consumer. 82% of consumers keep Free Standing Inserts for more than two days, and 76% prefer to receive them in newspapers rather than through the mail or on the Internet.

  • Plan and execute Free Standing Insert (FSI) programs. We deal with high volume, fast paced accounts in many different markets.
  • Identify the most appropriate mix of home delivered, single copy and opt-in products, including Total Market Coverage (TMC) and Select Market Coverage (SMC) circulation to meet your clients’ market penetration objectives.
  • Provide sophisticated targeting by geographic, demographic and psychographic criteria. We use a variety of syndicated research for market and newspaper rankings, reach, frequency, and audience data.
Free-Standing Insert Programs
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ITM Newspaper Media Buying Services 199 Baldwin Road, Parsippany, NJ 07054      Phone: 973-331-8171

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