ITM delivers a turnkey plan including both media planning and production. Our sophisticated planning, mapping and data analysis ensure seamless delivery of multi-market Free Standing Insert buying.
FSI Advertising delivers your product front and center to the consumer. 82% of consumers keep Free Standing Inserts for more than two days, and 76% prefer to receive them in newspapers rather than through the mail or on the Internet.
- Plan and execute Free Standing Insert (FSI) programs. We deal with high volume, fast paced accounts in many different markets.
- Identify the most appropriate mix of home delivered, single copy and opt-in products, including Total Market Coverage (TMC) and Select Market Coverage (SMC) circulation to meet your clients’ market penetration objectives.
- Provide sophisticated targeting by geographic, demographic and psychographic criteria. We use a variety of syndicated research for market and newspaper rankings, reach, frequency, and audience data.